Does your visual identity truly communicate
the value of your work?

Richiedi una valutazione visiva e analizziamo:

Percezione del valore

Coerenza del brand

Roadmap di miglioramento

book your visual assessment

30 min + Free + Report

Do any of these sound familiar?

Your product is solid, but first impressions don't do it justice.

You have advertising materials created at different times, by different people. And it shows.

Your business has grown, but your brand still looks like it did 20 years ago.

Every new piece starts from scratch. No rules, no consistency.

Caso studio

Suncol is a startup in the integrated photovoltaics sector. Innovative technology, strong product — but a visual identity that communicated neither innovation nor quality.

Starting from the visual identity audit, we redesigned the entire system: logo, visual language, catalogues, social media, website. All built around a clear positioning, with guidelines that work across every touchpoint.

+45% in online engagement, inquiries, and contact requests

Two industry awards (Archiproducts Design Award and Premio CNA Cambiamenti)

New international projects and partnerships in Switzerland and India

BEFORE

AFTER

The visual assessment

1. Visual Assessment

A structured conversation in which I analyse your materials and identify communication opportunities. At the end of the call, you'll receive a PDF report, summarising what's not working and how to best address it.

2. Tailored project

If the diagnosis reveals the need for a structured intervention, we'll work together to determine the course of action, timing, and investment. Only what's needed, when it's needed. No pre-packaged solutions.

Who you're talking to

Ritratto di Francesco Ceciliani a retino, in arancione e blu

Francesco Ceciliani, progettista grafico, in un ritratto in bianco e nero

I'm Francesco Ceciliani, a visual identity designer. I studied Communication Design at Politecnico di Milano and have been working on branding and visual identity projects since 2015 — with design studios, agencies, and directly with companies in manufacturing, furniture, and services.

I founded Percepta Studio to work directly with businesses and professionals: no handoffs, no middlemen. I handle every project from start to finish.

The initial call I propose is not a presentation of what I do — it's a conversation in which we analyse your visual situation to understand if and what needs to be improved.

FAQ

Is the visual assessment really free?

Yes, the diagnosis is free because I want to understand your situation before suggesting anything. If I can't actually help you, I'll let you know right away. There's no point in wasting either of our time.

I already have a logo. Does it make sense to have it evaluated?

Often, yes—because the problem is rarely the logo itself. It's the surrounding materials that don't work: presentations, websites, social media that communicate different things. The purpose of the audit is to understand the real problem, not to sell you a redesign you might not need.

How long does the visual assessment take?

The visual assessment takes about 30 minutes, plus 48 hours for the written report. No endless meetings, no confusing processes.

If I make the first call, do I have to buy anything afterwards?

No, if it doesn't make sense to intervene, I'll let you know right away. If I can help, however, I'll propose a customised project.

Fill in the form and you'll be redirected to the calendar.