Visual identity system design.
From trademark to visual language.

  • Icon set bar
  • Solidtop
  • Smooth Clothing
  • Vero Giardino
  • Coltiva
  • Suncol
  • Cappellini Cucine
  • Lineo
  • Narrant
  • Logo Mucicom

Every shape, every visual path, responds to a precise reason.

The starting point is always the real context and the objectives, from which I design a customized visual system. No generic templates or passing trends.

My name is Francesco, and I directly oversee every project, from visual strategy to the smallest detail. I work with professionals, businesses, and organizations to build distinctive and consistent visual identities over time.

A Tailored Process

1.


Analysis & Understanding


2.


Visual positioning & Strategy


3.


Distinctive Mark & System


4.


Applications & Consistency


5.


Evolution & Support