Client:
Narrant
Sector:
Web podcast
Year::
2023
Services:
Visual identity, naming, logo design, brand guidelines, graphics.
Context
A new online podcast platform needed an identity that could stand out in the increasingly competitive world of digital entertainment.
The chosen direction was to design a simple yet evocative logo, one that conveys the idea of storytelling and the central role stories play in people’s lives.
Solution
We designed a graphic mark representing a stylized bust, a direct reference to the human figure and the bond between storyteller and story.
At the same time, the symbol evokes the idea of a pin on a board, a fixed point around which stories revolve.
The name refers to the expression Homo Narrans (“the storytelling human”) highlighting the anthropological link between narration and social connection.
Outcome
A simple, memorable logo adaptable to any touchpoint, designed to evoke the power of human storytelling.
The resulting identity becomes a distinctive logo that strengthens emotional connection with the audience and differentiates the platform within a competitive market.
Incremento degli ascolti del podcast grazie a una maggiore visibilità sulle principali piattaforme di streaming e distribuzione.
Aumento dell’engagement, con una crescita sostanziale delle recensioni, delle interazioni e della partecipazione a sondaggi/sondaggi lanciati durante gli episodi.
Espansione delle opportunità di collaborazione, favorendo la costruzione di una community più ricca e autorevole.
