Narrant: naming and logo for a podcast
Client:
Narrant
Sector:
Web podcast
Year:
2023
Services:
Visual identity, naming, logo design, brand guidelines, graphics.
Context
A new online podcast platform needed an identity that could stand out in the increasingly competitive world of digital entertainment.
The chosen direction was to design a simple yet evocative logo, one that conveys the idea of storytelling and the central role stories play in people’s lives.
Solution
We designed a graphic mark representing a stylised bust, a direct reference to the human figure and the bond between storyteller and story.
At the same time, the symbol evokes the idea of a pin on a board, a fixed point around which stories revolve.
The name refers to the expression Homo Narrans (“the storytelling human”) highlighting the anthropological link between narration and social connection.
Outcome
A simple, memorable logo adaptable to any touchpoint, designed to evoke the power of human storytelling.
The resulting identity becomes a distinctive logo that strengthens emotional connection with the audience and differentiates the platform within a competitive market.
Increased podcast listens thanks to greater visibility on the main streaming and distribution platforms.
Higher engagement, with substantial growth in reviews, interactions and participation in polls launched during the episodes.
Expanded opportunities for collaboration, helping to build a richer and more authoritative community.
