Uno studio indipendente, un referente unico. Controllo totale su ogni progetto.

Nessuna delega. Questo riduce tempi morti e fraintendimenti, parli sempre con chi prende le decisioni e conosce il progetto dall’inizio.

Visual identity

Logo, colour palette, typography, and visual direction that communicate your brand positioning. Every choice is driven by strategy and grounded in your specific market context.

Visual system

Visual assets that make every material recognizable and consistent—presentations, social, catalogues—without starting from scratch each time.

Editorial design

Design of catalogues, brochures, annual reports, and packaging that translate the visual system into tangible experiences—clear layouts, solid hierarchies, and structured content.

Graphic direction

Ongoing supervision of visual quality over time. I coordinate suppliers and internal teams to maintain consistency, using operational guidelines and hands-on oversight.

1.

Analysis
& Understanding

We align your visual identity with your business goals. The result is a clear, structured visual diagnosis—not a restyling based on gut feeling.

2.

Visual Positioning & Strategy

We define what to communicate, what to avoid, and how to make it land fast (tone, style, messages, visuals). Every future choice becomes faster and easier to defend.

3.

Distinctive mark
& System

We design your brand mark and a modular visual system: symbol, typography, colors, hierarchy, and layout. Not just a logo — a language that works across every channel.

4.

Applications
& Consistency

We turn the system into ready-to-use assets for your key touchpoints (website, presentations, social, catalogues, print). Less improvisation. Cleaner communication.

5.

Evolution
& Support

The system grows with your brand: new formats, motion, editorial, custom templates. Stay consistent without starting from scratch every time.

About me

I'm Francesco Ceciliani, a graphic designer specializing in visual identity systems. After earning my Master's in Communication Design from Politecnico di Milano and a stint as a startup founder, I've been working on communication, editorial, and advertising projects since 2015, always focusing on visual identity.
I work with studios and agencies on complex projects, and I support professionals and businesses in manufacturing, furniture, and services to build cohesive and distinctive identities. I create clear rules and tools (templates and guidelines) that make the system easy to apply in daily operations.​

I believe visual identity is not just a logo, but a complete system that tells your story and stays with you over time. That's why I approach every project with the goal of creating a visual language that's built to last and stand out.

My approach is both strategic and hands-on: I build rules to keep the visual system consistent across every material—from your website to social media, presentations to editorial projects. I always start from the real context of your business, so visual choices stay solid over time.

LinkedIn

Curriculum Vitae

Custom team

For larger projects, I can bring in a custom team of professionals on demand, tailored to fit each situation.

Depending on our goals, I bring in the right skills: a web developer for digital integrations, a videomaker for content production, a social media manager for channel management.

I remain your single point of contact and project lead. I handle research, strategy, and creative direction, and I coordinate the entire process through to final delivery.

Is your visual identity truly effective?

Discover the Visual Assessment