Suncol: visual identity for a BIPV start-up
Client:
Suncol srl – StartUp
Sector:
Fotovoltaico ed energie rinnovabili
Year:
2023
Services:
Visual identity, logo design, brand guidelines, website, social media, editorial design, product catalogues.
Context
Suncol specialises in building-integrated photovoltaic surfaces (BIPV), working with architects and developers who want to bring together performance and architectural beauty. The brief was to build a visual identity that would capture the energy of tomorrow's smart cities — one that felt as forward-thinking as the product itself.
Solution
The mark is rooted in the product itself: a photovoltaic panel, rendered in perspective and tilted at an angle. Repeated and rotated, it builds into a three-dimensional form that echoes a turbine — a nod to renewable energy, movement and change. Alongside the logo, we developed a set of custom icons and editorial catalogues to maintain visual consistency at every touchpoint, from technical documentation to marketing collateral.
Alongside the logo, we developed a set of custom icons and editorial catalogues to maintain visual consistency at every touchpoint, from technical documentation to marketing collateral.
Outcome
A bold, cohesive visual system that positions Suncol as an innovative player in the building-integrated photovoltaics space, with a brand image that truly reflects its commitment to sustainability and design.
Online engagement up 45% — more social interactions, more web traffic, and new partnerships with architecture studios.
Winner of two industry awards — the Archiproducts Design Award and Premio CNA Cambiamenti — raising Suncol's profile across the market.
International expansion into Switzerland and India, establishing Suncol as a go-to solution for smart city and sustainable construction projects.
