Solidtop: product catalogue for surfaces
Client:
Solidtop srl
Sector:
Interior design
Year:
2021
Services:
Layout design, editorial design
Context
Solidtop is a company specialising in the processing of surfaces for interior design. Its product catalogue needed a clearer structure and a language able to describe materials, finishes and applications at their best, while keeping a technical but accessible tone.
Solution
To make the communication of Solidtop's materials more immediate, I developed a catalogue with a clear visual hierarchy and a clean language that puts the material at the centre.
The communication alternates technical photographs, material details and real applications, with sheets that guide the reader through textures and intended uses.
Outcome
A more readable, coherent and professional catalogue that strengthens the perception of the brand's quality and supports customers and sales staff in the purchasing phase, from selecting the material to choosing the product.
The new catalogue made it easier to communicate the products, helping the sales team present technical solutions and materials.
The publication improved how architects and designers perceive the company's innovation, becoming a tool for presentations and tailor-made offers.
A technical but accessible language, consistent across photographs, textures and intended uses, which makes the catalogue recognisable as a brand tool.
